Honda is Not Bluffing

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Just after the Thanksgiving holiday, I was finding it a little difficult to come up with IndyCar-related topics to discuss here. After all, it is the offseason and the holiday season, where things can really slow down in the IndyCar world. The good news is that is no longer the case. The bad news is that the topics coming out of the NTT IndyCar Series for the last several days have mostly been negative.

It was bad enough last week, when we learned that Penske Entertainment President Mark Miles let it be known that a new chassis for IndyCar was not a priority for the series, even though the current car is headed into its thirteenth season. Miles said the development and debut of the hybrid system was the top-priority at this time. A couple of days later, we learned that the introduction of the hybrid component will be pushed back until sometime after the 2024 Indianapolis 500.

After I got home from work on Friday night, I read the latest bombshell article from Marshall Pruett of Racer.com, where he revealed that Honda is seriously considering leaving IndyCar after their contract is up following the 2026 season. The main reason for their possible departure would be the escalating costs to remain in the series they have competed in since 1994.

In a frank discussion, Pruett conveyed that Honda no longer feels that IndyCar is getting a good return on its investment the way things are currently. Pruett quoted American Honda Motorsports Manager Chuck Schifsky as saying “We have great concerns over the costs, If we were to choose not to renew, that would be the reason why. And it’s easy to see. We don’t have a third manufacturer, and there’s a reason for that: It has to do with the cost. If the return on investment matched up with the investment, we’d have a number of other manufacturers involved.” Ouch!

That elusive third engine manufacturer is the key. Currently Chevy and Honda split the load, with Honda providing engines for a little more than half of the twenty-seven car grid. When Honda first got into IndyCar, they were one of three engine manufacturers (four, if you count Buick for the Indianapolis 500),

It took Honda only two years to go from being a backmarker in the Rahal cars in 1994, to winning the CART championship with Jimmy Vasser and Ganassi in 1996. By that time, there were four engine manufacturers – Honda, Mercedes, Ford and Toyota. Ford carried the bulk of the load that season, powering eleven of the twenty-six car field of fulltime entries. By comparison, Honda only powered six cars on the grid, yet won the championship in only their third year of competition – beating out dedicated racing engine builders Cosworth (Ford) and Ilmor (Mercedes).

For 2024, Honda is expected to power fifteen fulltime entries in a twenty-seven car field – almost triple what they ran in 1996. Chevy will run twelve fulltime entries. Bit manufacturers are expected to be able to provided as many as eighteen engines for the Indianapolis 500. By signing a third engine manufacturer to supply engines to a third of the field, that would greatly reduce the costs currently incurred by Chevy and Honda. I’m no accountant, but even I can see how that savings would go straight to the bottom line. Schifsky indicated that would certainly improve Honda’s return on investment.

Many are seeing this as saber-rattling by Honda. It may be, but I don’t blame them and I don’t think they are bluffing. They are simply frustrated. Honda was the sole engine provider for the series from 2006 until Chevy returned with Lotus in 2012. The Lotus effort was laughable and quickly turned into a black-eye for the series, as all but one team abandoned Lotus a third of the way through the 2012 season. Chevy and Honda agreed to take up the slack and absorb the teams that had originally signed with Lotus. This was an unexpected hardship, but the two manufacturers agreed to do it for the good of the series, until a third manufacturer could be signed to fill the void caused by the Lotus debacle. Twelve years later, we are still waiting.

I know Jay Frye and his team have been trying to sign another manufacturer, and they have come tantalizingly close a couple of times. But things would fall through at the last minute, and Honda and Chevy kept carrying the burden; although they were both hemorrhaging money on an annual basis. Keep in mind, Frye had not even begun working for IndyCar, when the Lotus debacle took place – so don’t lay the blame on him for this mess.

The point is, Honda no longer has any desire to continue with the status quo. They have made their intentions clear that they want a third engine manufacturer. They have sitting patiently, watching IndyCar’s efforts to sign another engine provider go with no results. But I think they’ve had enough and they aren’t bluffing. I fully believe that if nothing happens, Honda will end what will then be a continuous thirty-two year relationship with IndyCar.

Keep in mind, Honda can’t delay their decision until after the 2026 season-finale. These decisions are made way in advance. According to the Pruett article, the clock is already ticking. IndyCar needs to have a third engine manufacturer signed before the start of the 2025 season, or Honda will be a lame-duck manufacturer in 2026.

This probably also explains why IndyCar wants to launch the hybrid system as soon as it’s ready in the middle of the 2024 season, rather than wait until the start of the 2025 season. Potential new engine manufacturers want to know it is a viable system before committing to the series. Hybridization is very important to engine manufacturers, and they want to know that they are getting involved with something resembling newer technology.

I don’t think it was accidental that Schifsky mentioned NASCAR as an alternate destination for Honda, if they left IndyCar. Fans are growing restless as the bad news for IndyCar has been outweighing the good news recently. If a longtime partner like Honda left IndyCar out of frustration and went to NASCAR, that would be a public-relations nightmare for the series.

Personally, I don’t normally like threats, and I am always inclined to call someone’s bluff when I am being threatened. In this case however, it is clear that Honda has drawn a line in the sand. But they have also done so with a reasonable timeline to try and resolve the problem. For once, I’ll agree that a new chassis needs to be put on the back burner. If developing the hybrid is IndyCar’s number-one priority, I think Honda has made it clear that signing a new engine manufacturer should be Priority 1-a – it’s that important.

Anytime something negative happens with the series, the Legions of the Miserable come out of the woodwork, to overreact as they predict the death-knell for the series. Such was the case over the weekend after the Pruett article came out on Friday. The thing is, this time they may actually have a case, IndyCar needs to resolve this problem now, before it reaches Year Thirteen with only two manufacturers committed to the series. If that happens and Honda leaves, all bets are off.

George Phillips

14 Responses to “Honda is Not Bluffing”

  1. You correctly write that the 2012 Lotus engine debacle was laughable and a black eye for the series. Looking at the four teams that started the 2012 season with Lotus engines, HVM, D&R ( full season ), Dragon and Herta Racing is was seemingly disastrous for all four teams as well.
    Makes a teams participation with a new supplier quite a high risk too.
    Me thinks Mr Penske needs to stop balancing the books or he will have to sell at cents in the dollar to Liberty. Better to spend his way out of this critical situation as indycar is such a good product already I feel it would be a gamble worth taking.

  2. This negative snowball is rolling down the hill is growing and gaining momentum. To think that no new chassis on the horizon was the lingering issue seems paltry now. IndyCar is already in a PR quandary. This announcement by Honda is more than a wake up call, it’s more like a 5 alarm fire. Would IndyCar still exist if it were not for Honda? Maybe someone should ask Mark Miles. The next announcement will be the hybrid system is delayed until 2025.

  3. Priorities. I know I complained on this site last week about the old chassis and the scraped 2.4 liter, but long before either of those things (plus the hybrid) should have been considered, the series needed to put all its efforts into finding more engine manufacturers. I know we get the RACER article every four months talking about how hard IndyCar is working towards that goal, but the question is, how hard are they really working towards that goal? It seems like finding additional OEMs should have been the 1st, 2nd, and 3rd priority for years now. You’ve got Cosworth just sitting there waiting to build the darn things. Who will sign on to badge them? I’m sure it’s much harder than I’m making it out to be, but come on already. It’s been over a decade since the Lotus failure. Is it possible IndyCar is not being as flexible as they could be in regards to finding a new partner?

  4. billytheskink's avatar
    billytheskink Says:

    The series really needs a win… and I think they are going to have to take a few more risks than they have been in order to have a chance at one.

  5. Mark J Wick's avatar
    Mark J Wick Says:

    I have been closely following the series since 1959. The racing is the best it has ever been. This news is not likely to help with TV right negotiations. I will be following and enjoying the series closely again in 2024 because that may be the last season before the series begins the fade into history, as I predicted to then IMS Director of Photography back about 1986.

  6. “If that happens and Honda leaves, all bets are off.”
    what are the odds for both?

  7. The real simple solution is to go back to a time when you didn’t “extort” an automaker to “badge” an engine. When Cosworth entered IndyCar racing in the mid-70s, there was no badging by Ford (or anybody else for that matter) required. Any team that could afford it could go buy a DFX and be competitive. Somewhere along the line, the business model changed that CART/ChampCar/IndyCar decided they’d “extort” a participation fee from automakers to stick their name on a racing engine. Time to abort this failed strategy. I’m guessing Cosworth could make a business case to produce an engine they could sell/lease to competitors without having to find a paying automaker partner to badge it.

  8. Bruce Waine's avatar
    Bruce Waine Says:

    As Honda goes, so goes INDY CAR ? ? ?

  9. Tim Nothhelfer's avatar
    Tim Nothhelfer Says:

    Sounds like Honda’s largest issue is the cost associated with building, maintaining and engineering support for half of the field. The logistics must be immense for Honda and Chevy.
    And there must be a compelling reason to make then stay committed for any manufacturer to get involved. The Formula must reflect where the manufacturer is going, and almost all of the car makers are committing themselves to battery electric vehicles exclusively.

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  11. don c newcomb's avatar
    don c newcomb Says:

    the old cart fans got wat they wanted a new verision of cart

  12. Perhaps we should go back to the days of independent manufacturers and allowing them to enter the series on a smaller scale? I for one think the series will survive… even if Honda decides to cut back or even fully leave… at least I hope so!

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